The Vampire Diaries Returns!


Thursdays are starting to become the best days in television, as so many great shows come on! First, Jersey Shore premiered season 3 in the beginning of the year. Then Parks and Recreation came with season 3 on January 20th, and now another show is returning from its midseason hiatus: The Vampire Diaries!

As I’ve said before, its one of the most underrated shows on television; the cast is perfect, the characters are versatile, and the storyline is fantastic. Even though the show averages about 3.3 million viewers, it has a huge cult following and is The CW’s highest rated show ever. The critics were mixed on season 1, but they’ve now caught up with the hype and the show has gotten great reviews for season 2. Ken Tucker from Entertainment Weekly said the second season premiere of The Vampire Diaries “proves once again why this series is one of prime time’s more cleverly constructed, well-acted nighttime soap operas.” The first half of season 2 left us with a cliffhanger regarding the wolf bite that Rose received from Jules, a warring werewolf who went to Mystic Falls to see what happened to her friend, Mason Lockwood, who was killed by the Salvatore brothers. Tonight, we get answers on that burning question, as we will find out the fate of Rose by the end of the episode, according to executive producer Julie Plec. She also says that in tonight’s episode, Damon is going to have some love problems as he realizes that he cares a lot about Rose, but also loves Elena. Speaking of Elena, we should see some development on her after her strange alliance with Elijah was made in order to kill Klaus, the still un-cast original vampire. There’s also a possibility that Tyler may find out that Caroline isn’t the only vampire in Mystic Falls. We all know that its going to happen one day (that’s for sure) but it might just happen tonight.

In anticipation for the return of The Vampire Diaries, The CW has been advertising on billboards in high-end metropolitan areas like Sunset Boulevard and Times Square with the phrase, “Catch VD” which of course stands for catch Vampire Diaries, but will it lure in new viewers? I’m sure not many people watch the Vampire Diaries and maybe catch VD will cause them to Google the term, but isn’t it just easier to just put “Catch Vampire Diaries”? I understand that they’re trying to start a well thought advertising campaign, but maybe adding the time and date of the return would help people understand that its a TV show. Only time will tell if this will work, but it seems like its a short-term effort, as the return of the show is almost here. The CW also ran a new ad campaign, with another “catch” phrase. In new ads running on television, the new commercial for the return says “Got Wood?” It also uses the term “Catch VD” in the promo. Take a look at the video here.

If you haven’t seen the show, you really should. Its a romance, drama, thriller, and it throws some comedy once in a while. Its an incredible show, and my favorite serial drama. Make sure you Catch VD tonight when The Vampire Diaries returns tonight at 8 PM EST on The CW.

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